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November 1, 2010
November 1, 2010
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As we wind down the year and head into the holidays, you should also be thinking about First Quarter 2011. Below, are some points I made a month or so ago in this column that I thought should be a good reminder to get things together for 2011.
- Are you doing a special Q1 package?
- How about an advertiser incentive plan?
- Bonus spots
- Trip?
- Have you considered setting aside a day in December to do a Q1 phone blitz or one-day sale?
- If your 2011 budget is done, take to AE level and distribute ...Yes, I know it's early. So should be your planning.
- Super Bowl, Valentine's Day, St. Patrick's Day ... all fall in Q1. What are you doing?
If you don't start now, it's going to be too late!
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