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Joe GM
Archives
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November 22, 2016
Tuesday, November 22, 2016There are six weeks left in the year and you still want to finish strong, right? Why not offer every client who books a schedule for the holidays the opportunity to come in and record a Holiday greeting. Very short and honest, but what it means is more frequency for ...
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November 21, 2016
Monday, November 21, 2016Are you giving thanks? Make a call today and trade some turkeys for your staff. They appreciate the little stuff. Or just whip out your credit card and go buy some for your full-timers. I know what you're thinking: "Corporate will blow a gasket." In reality, this ...
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November 18, 2016
Friday, November 18, 2016Here's a great suggestion from Mark Tewart taken from his book, "How To Be A Sales Superstar!" Some salespeople work on things they're good at and don't spend enough time trying to overcome weak areas. They can only improve their strengths so much. Even if they do ...
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November 17, 2016
Thursday, November 17, 2016Here's a great suggestion/reminder from Brandies Hall from the RAB: Mixing National with Local Work with National clients on a local level. Oftentimes the store managers or District Mgrs. have funds or you can do vendor-funded programs. For example: Lowe's, Sears, ...
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November 16, 2016
Wednesday, November 16, 2016Here is a re-print from a past column that I think is still very relevant from marketing mastermind Seth Godin simply called "Where Do Ideas Come From?" Here it is: Where do ideas come from? Ideas don't come from watching television. Ideas sometimes come from ...
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November 15, 2016
Tuesday, November 15, 2016Do you know your partners that well? By partners, let's define them as those who may not be spending money with your station, but do help your operations. They could run events that they allow you to sell into. They could be key record company representatives who ...
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November 14, 2016
Monday, November 14, 2016So you had to go back and cut expenses for Q4 back in September, right? And you don't know how you are going to do a holiday party ... right? Here are some options: Trade it. Tell your regional VP or whoever you report to that your staff works hard, you appreciate ...
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November 11, 2016
Friday, November 11, 2016It's 11/11! Sure, it happens once a year in any given month ... but let's work with it today! Here's what you do today: Call your top-11 clients and thank them for their business. Ask them are they getting what they need for their rep, your station, or ...
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November 10, 2016
Thursday, November 10, 2016Does your PD really understand his/her role? It would be easy to just say to the PD, "you go get ratings" and to your sales manager, "you go get revenue." Then your hands are clean. It's their fault. I can hear it now. I make very clear to my entire staff that we are ...
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November 9, 2016
Wednesday, November 9, 2016Sadly they still exist ... the rift between programming and sales, that is. No? Not in YOUR house? Do your Sales Manager and Program Director meet or even speak much without you setting a meeting? When was the last time your Program Director genuinely created a ...