-
Tuesday, January 17, 2017
January 17, 2017
Have an opinion? Add your comment below. -
Figures don't lie, but liars know how to figure!
Cume is the most stable audience estimate and the total potential of a station (or cluster/company nationally)....
The Star Wars per-screen revenue was not that impressive, but the cumulative box office total was! Sell the biggest audience number associated with the Nielsen ratings at least 10% of the time. Station cume is over a million but all we talk about is the 28,500 folks (or whatever the AQH is) that buyers want to pay for. We have to be respectful of a buyers desires/needs, but if we are not selling the weekly cume of each radio station at least (or combined cluster) 10% of the time, we are not selling to the ultimate potential of the radio station.
-
-