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Wednesday, January 25, 2017
January 25, 2017
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Password-protected sales website to house specific success stories documented creatively.
a) Create a script and produce a :30-second spot to explain a specific, clever advertiser success story in radio -- Imagine a jeweler who only bought Friday and Saturday nights on a Top 40 to reach couples on dates, who call the question about engagement? And other interesting storylines....
b) Offer $100 for each signed success letter that each salesperson can get written over a month to document how advertising on the station has improved their business.
c) Incentivize the promotion team to shoot iPhone video on site at an event with listeners talking about how much they like the radio station to post on a sales web site...
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