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Mary Market Manager - Wednesday, February 8, 2017
February 8, 2017
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Friction is good at a radio station.
Market growth for radio comes from healthy disagreement internally, not from the pursuit of a few personal agendas at the top. There's no such thing as full agreement at every level of a winning radio staion in a market that is growing.
As a station brand manager, it should be a situation whereby "You are not happy until everyone is slighly unhappy, but no one is miserable or complacently happy." Generally, well-informed radio pros with similar goals rarely disagree on fundamentals with enough time to discuss the plan, but equally never agree 100% or your property is not optimized.
Well-informed and passionate disagreement in the pursuit of higher performance at a radio station (not personal agenda pursuit) is jet fuel that drives the entire radio market to grow vs. chasing bigger shares in an agreeable, shrinking total pie! Much easier to manage!
The most deadly unintended byproduct of radio consolidation was a shift from promoting the sort of folks who have a priority of growth to those who were promoted for their expertise in expense control, which inadvertently created a sense that "getting along" was a priority, so as not to be consolidated out vs. the priority of pushing the limit to create market growth that at times alienates. -
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