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Mary Market Manager - Wednesday, March 29, 2017
March 29, 2017
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Celebrity = Familiarity
Personality endorsements done the right way for the right products are simply a paid pathway for the audience
to get to know the personalities in a deeper way -- the more the audience knows about the personalities, the more they become celebrities. Celebrity is achieved through greatness in areas from athletics to music, etc., but it is also achieve through simply being familiar to the audience in multiple dimensions far more than others! -
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