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Mary Market Manager - Monday, May 15, 2017
May 15, 2017
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The Post-Civil War Period Of Radio Has Its Silver Linings
The biggest wave of radio consolidation started, unfortunately, shortly before 9/11. The largest LBO in the history of the U.S. was caused by Lowry Mays' stroke in '04, and both he and the industry remain in a state of very limited options because of both today.
Everything comes to an end, but before the post-Civil War period begins, it's good to know that the winners will realize that we threw out a lot of good radio people because they were simply enthusiastically waving the wrong flag in consolidation. Getting all those who love contributing to radio back in the fold will grow the pie past $17 billion.
Remember, iHeart only is $3.5 billion of radio's total U.S. revenue; lots of business to be done in radio outside of iHeart!
Pick the pros on the loose while the price is cheap; this practice is not yet in style, but it will be post-iHeart bankruptcy.
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