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Mary Market Manager - Friday, May 19, 2017
May 19, 2017
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Write Multiple Spec Spots To Have A Variety Of Creative Approaches To Their Business
By having three different 30- or 60-second copy messages, you know one will resonate more. The key is to read these to the client, not have them produced for the sales calm. The client will envision them being even better when you deliver them, plus you are now being seen as a person saying all these great things about the business in front of key decision makers (and the production department will appreciate your live presentation skills as well).
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