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Mary Market Manager - Tuesday, June 13, 2017
June 13, 2017
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Radio Sales Is Blue-Collar Work Paid At A White-Collar Wage
No substituting hard work in sales will ever really work until customers have to put a non-cancelable
credit card into a Jelli-type system.
If you are not on at least 15 in-person sales calls each week as the sales manager, you are not doing the gig. Any idea, from the very top or middle/bottom, to avoid the reality of a minimum of 15 in-person sales calls per week at minimum on average by a radio sales manager to grow the radio business is bankrupt. How great would it be if you could launch a web portal and collect the ad money?
Most at the very top of radio today never worked their way up from AE to Sales Manager to GM and then group head.
Lots of bankers and really smart cats making the decisions about things they never did.
UPS CEO drove a truck and ascended ... he knows.
PDs are good at the top as well but not as good as the AE who made good to Sales Manager and then got a shot at the GM chair and from there a regional to run the show.
I literally only know of two who are near the top from this position today. So sad.
The day advertisers have to put in their credit card first with non-cancelable orders, like other online sales, is the day that it could be possible to wire around 15 sales calls a week. Until that time, everything else is an idea waiting to die, like iHeart is by their own admission doing today.
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