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Mary Market Manager - Tuesday, July 25, 2017
July 25, 2017
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Add an Officially Designated Copywriter On Your Staff
This means you respect the power of communication in a 360-degree manner.
Should be someone who is already on staff, given a slight raise, who can improve copy. Designate them to be the official copywriter for a designated number of hours. Each time their services are requested, you sign off on it so that the copywriter is not waiting their time but rather really improving the sound of the station and results for the clients.
Embarrassing that this focus does not exist today in most radio stations.
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