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Mary Market Manager - Wednesday, July 26, 2017
July 26, 2017
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Quality Research With EVERY SINGLE PRESENTATION Improves Everything!
It takes a few minutes but adding some quality research, articles that relate, etc. to the back of each radio advertising presentation. It would improve the image of our industry instantly and it is not hard to do. No presentation goes out with some form of high-quality, relevant research on EVERY single sales pitch/avail submission, etc...
This sounds too simple to be powerful but consider this: When Police starting arresting graffiti taggers, they found crime overall went down. Why? Graffiti tagging is an entry level crime. If stopped early, it retarded advanced crime as well as put a spotlight on the family of the tagging offender, which caused another level of prevention. Overall, cleaning up the graffiti was at the heart of a significant drop in crime in L.A. in late '90s.
Quality, relevant research on each presentation will improve all of radio if done everywhere, all the time with each interaction.
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