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Mary Market Manager - Wednesday, August 23, 2017
August 23, 2017
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About Those Remnant AD Agencies...
Why does C Suite Radio Leadership today allow Remnant AD agencies to be the fastest growing sector in the AD agency biz for radio today?
Remnant Advertising agencies are the fastest growing in radio, sadly. Why would there be remnant Radio AD agencies with large-scale radio companies in charge of so many stations today -- if they did not exist at this same level before dereg?
Because they are allowed to by senior management of the biggest companies. We need senior leadership in radio to the end the Remnant Advertising approach from the very top.
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