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Mary Market Manager - Wednesday, September 13, 2017
September 13, 2017
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Pandora And Spotify Listening In Hurricane Markets
Not a bad time to point out that Pandora and Spotify spin upwards of 70% of their music from the Top 40 and Hip-Hop charts. Most advertisers do not understands this about Spotify and Pandora as it relates to formats. In radio, these two services appear to be every format all rolled into one, but in reality they play mostly only two formats of music with no personalities or news, Spanish language, Country, AC, Classic Rock, etc..,or any other service elements (weather, traffic, charitable efforts? etc...) Must have missed that Pandora/Spotify contribution to assist Houston and Miami...
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