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Mary Market Manager - Thursday, September 14, 2017
September 14, 2017
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The New Split-Screen NFL Commercials
Holding the audience through a commercial is a lot easier to do with the split-screen that the NFL premiered this weekend. The NFL has figured out before other TV programming suppliers that to have one commercial running on a split screen while activity is still going on the football field is not distracting, but rather an adjacency to content that holds the audience -- brilliant! This sort of creativity in holding the audience in TV is just now starting to take hold and advertisers are in on it! Time to point out that radio has the ability to create this same sort of opportunity for advertisers!
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