-
Mary Market Manager - Monday, October 30, 2017
October 30, 2017
Have an opinion? Add your comment below. -
Fair Within A Cluster?
One station gets a disproportionate promo budget and the same station's personalities are paid more, but suddenly the lesser station has consistently better ratings ... now what?
At some point the cluster can no longer function in this upside down dynamic. It is only a matter of time before it resets -- and the longer the unnatural support to make water run up hill occurs, the quicker your credibility as a leader erodes.
Reset the bar; make it a fair battle within your cluster between stations and when the underdog wins, crown them king!
-
-