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Scrolling News Feeds Is A National Pastime - So How Do We Pause The Scroll?
June 27, 2017
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According to a Fors Marsh group test commissioned by Facebook, people are spending, on average, 1.7 seconds with a piece of content on mobile, and 2.5 seconds on desktop.
And video is a huge part of the content they are consuming.
Just look at how video consumption continues to explode:
- 100 million hours of video is consumed on Facebook every day.
- Instagram Stories has 250 million daily users.
- Snapchat reports 10 billion video views a day.
- Twitter says video drives a higher rate of getting your content shared.
- 300 hours of video are uploaded on YouTube every 60 seconds.
Becoming proficient at video should be on everyone's mind.
But we're dealing with an audience addicted to distraction.
So how do we resonate enough to "pause the scroll?"
It starts by paying attention.
On Creating Video
Be aware of how long your set-up is.
Not sure introduction pieces are required content for video today.
Just get into what you want to say - right away.
On Being Consistent
Video doesn't always have to be visual.
Every day, Christina Madson and the KQRS/Minneapolis team take great moments from the legendary (and now National Radio Hall of Famer) Tom Barnard's morning show and place the audio in video form.
This is brilliant video content. KQRS uses Facebook to showcase a great clip and pinballs people back to the "mothership" (the FM/AM stick), and to Tom's podcast.
More importantly - this content is monetized.
On Standing Out
Facebook CEO, Mark Zuckerberg, mentioned during a recent quarterly call that users typically miss 70% of all content trying to get through our News Feeds.
And that percentage is likely to be true for every social platform.
So how can we be part of the "elite 30% content" that people even see?
Finding you.
WCBS/FM afternoon star, Broadway Bill Lee, uses video to pull people in with short video bites of his best on-air breaks. Who wouldn't want to tune in after watching how much fun he has?
.#OhWoWednesday @WCBSFM #justbeingstupid #radio #djs pic.twitter.com/HwIxqE9fDc
— Broadway Bill Lee (@BroadwayBillLee) May 31, 2017Weed out the common - let only the share-worthy content through.
Video offers us the ability to share moments in an even more real-time way, and the more we move into that zone, the more interesting the content becomes.But we must help people feel something.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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