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Every Minute Is A Chance To Capture Attention
April 9, 2019
With the consumption of fluid content exploding - more and more, people are looking for meaningful moments in Feed and Stories. So, studying what triggers reaction, and equally what falls short with the audience, is a critical element in the use of social. It helps us come at content from the what the audience wants, what their interests are - ensuring we continue to show up in their everyday use of social - interacting with us; remembering us (with so much depleted bandwidth)
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With the consumption of fluid content exploding - more and more, people are looking for meaningful moments in Feed and Stories.
So, studying what triggers reaction, and equally what falls short with the audience, is a critical element in the use of social.
It helps us come at content from the what the audience wants, what their interests are - ensuring we continue to show up in their everyday use of social - interacting with us; remembering us (with so much depleted bandwidth).
Facebook recently offered a few strategic tips that perhaps go overlooked when creating video - whether it's Live, Stories or produced.
And as you recall from "What Happens In An Internet Minute," every second counts.
Showcase Your Brand Early
Get your brand in the first three seconds and convey a key message that's coherent.
Give The Audience An Auditory Experience
While creating video with a clear message for people who don't turn sound on is key - 60% of Stories are viewed with sound-on.
Find Balance Between Your Message & Their Time
We have to respect time - This is what they give us:
Videos under 15 seconds work best in Feed, and the top performing Stories are under 10 seconds.
Frame For How People Use Mobile
98% of us use our phones vertically, so build to match how we consume content.
Test, Learn and Adapt
Play more - add elements of surprise. Force yourself out of your comfort zone and experiment each week.
As brands, we can get lost in the frenetic energy of the day to day and forget the greater purpose is to serve the audience and come at content from their point of view.
We're not always going to hit the mark.
But we'll get closer every time we try with the understanding of what moves them.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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