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The Five Most Read Social Media Pieces Of 2019
December 10, 2019
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Being in the trenches daily, we all know there's nothing easy about operating in the social media space with a culture so addicted to distraction.
But as long as we're showing up every day, paying attention to audience signals - what content moves people (and what content they ignore) - we get closer to creating greater interaction, developing new revenue streams, and learning along the way.
The idea is to extract knowledge from everyone around us.
And hopefully "Merge," here on All Access, is a great resource for just that.
The Following Are The Top Five Most Read Pieces Of 2019
#5 "The Top Three Reasons People Lose Interest In Brands."
Studying what fans want from us (engagement + emotional triggers) teaches us how to build a more memorable brand - leading to conversion.
When we don't work on this, we risk being throttled out of News Feeds and ultimately out of the consumers' choice.
#4 Conclave Recap: You're Only As Good As Your People
While this is a very small fraction of the takeaways and camaraderie experienced at #Conclave44 this past June, getting out and away from the office and/or control room to do a refine and reset for our stations (and for us personally) is important.
The bonus: we get to see one another face-to-face; learn and grow.
#Conclave45 plays out June 16th & 17th, 2020. Agenda will be announced shortly.
#3 Infographic: 11 Tips For Increasing Instagram Interaction
Great disciplines - all in one place - to put in play & stay zeroed in on the audience.
Remember why building disciplines matter: The less interested we appear in the audience and what they want from us, the less interested they become is us.
#2 Good Work Comes From Skill, Great Work Comes From Empathy
Operating from a space of inclusion and relatability enables us to:
- Create a more meaningful identity
- Drive positive behavior change
- Resonate in a very distracted market place
And The #1 Most Read Piece This Year: "What Happens In An Internet Minute."
Allow this piece to serve as a reminder why every second of what we do counts - why every person who reaches out to us counts.
Keep creating unique, unexpected moments.
Keep using social to remind the audience they matter.
This is where you will differentiate yourself from the pack.
And on a personal note, 2020 will be an exciting year for me.
I have gone out on my own, launching Lori Lewis Media.
It is an honor to serve all kinds of brands & talent - helping to create even greater impact in the social space through stronger online audience interaction and revenue development.
Email me anytime at lori@lorilewismedia.com.
Cheers to 2020!
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.