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Social Media: Place A Greater Focus On Being Useful
February 4, 2020
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Facebook turned 16 this week.
Later this year, Twitter will turn 14 (Mar. 2006), Instagram turns 10 (Oct. 2010) and Snapchat will turn 9 (Sept. 2011).
No doubt social media has turned our moments that matter into shared experiences, as well as offering brands the opportunity to humanize; interact with the audience. So as we celebrate 16 years in the space that forever changed how we communicate, it would be good to revisit how serving the audience must be at the heart of our use of social media + how to align our content & behavior to the appropriate platforms in order make any of this matter.
And once we have alignment and interaction down - pay attention to some of the other approaches important to deploy in order to differentiate ourselves:Study Audience Signals
Form data insights from what the audience cares about.
Get To The Point - Fast
Half of U.S. adults admit checking their phones 30 times a day, and during those "check-ins" only giving content on average 1.7 seconds before they decide to consume.
Relevance Matters
Content should either:
- Breakthrough - Meaning it should be remembered/re-called.
- Respond - It must trigger reaction.
Consistency
Social content is stock (planned) and flow (unplanned).
- Planned content = cadence
- Unplanned = in the moment
It's really simple - do more around what works and less of what does not.
Place greater focus on being useful.
There are a million little tactics we need to execute in order to create a memorable and impactful presence.
And I would be happy to dig deeper into this, and assist your brand(s) to get social media moving in a more meaningful way in 2020.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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