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This Won’t Last Forever, How Will You Be Remembered?
April 7, 2020
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With people creating new daily habits during COVID-19 stay at home orders, how well is your brand doing to remain part of their new routines?
Are we zoning in on their new normal and what matters to them?
While social media offers a ton of insights into the audience - Google data has also released behaviors they are seeing play out, reflecting how people are searching right now
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As People Physically Distance Themselves, Virtual is Exploding
On YouTube, there has been a 54% rise compared to this time last year in “with me” videos, where people film going about ordinary tasks like cooking, cleaning, or shopping.
(And over on Facebook, the number of people interacting with livestreams on the Facebook Live video feature has increased by 50% since January.)
Create virtual, relatable check-ins by setting daily specific time(s) to have actual back and forth with the audience online.
This helps keep us in their new routines; they begin counting on seeing us each day.
But it starts by making the viewers feel they are part of the live streams.
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Adjusting to Their Changes
Google revealed search interest for “do-it-yourself” and home-workouts are peaking. Great content can be created around these two topics alone.
Also - another trend I’d love to see remain well after COVID-19 – people are enjoying the unpolished, behind-the-scenes look. This is likely from consuming local news, national news, or even late-night shows where production value is taking a back seat as people film in their homes.
Don’t be shiny & glossy. Be real.
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Taking Care of Themselves & Others
As boredom, anxiety, and uncertainty set in, people are taking care of their own physical and psychological needs more than ever as well as those of friends & family.
Google has seen rising search interest in “puzzles,” for “relaxation,” outdoor home projects - oh and for “virtual happy hour.”
Those are great content ideas, too, driven by what people are actually interested in the most.
Why this matters:
Google noted 84% of U.S. consumers surveyed say how companies or brands act right now is important to their loyalty moving forward.
- Set times to check in on your community
- Create & enhance shared experiences virtually
- Content consumption that informs, entertains, connects, and promotes wellness is off the charts
- Tap into the emotions associated with “safe at home” to encourage people
The more helpful we can be, the greater we build on the long term health of our brand(s).
These times won’t last forever.
So how will you be remembered through this all?
Let me know how I can help. My email is lori@lorilewismedia.com.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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