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Social Media Is A Marathon
June 16, 2020
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It takes consistency in showing up; studying what triggers reaction, and accepting what falls short in order to create impact on ratings and revenue.
And with everyone so distracted; scrolling, posting, swiping, tweeting, liking, sharing, downloading, snapping, etc...it would do us well to revisit and refine quarterly how we are using social to define voice and image, how (if at all) we are interacting with the audience; reminding everyone they matter, and how we are cultivating sustainable relevancy.
Here are three areas of focus as we near the second half of 2020:
More Meaningful Measures of Engagement
Move beyond counting "likes" and center on:
Conversation - an actual back and forth with fans Connection beyond the confines of social media
Creating "holy crap" moments
Community efforts others won't or cannot pull offCome at Content from the Audience Point of View
Never assume what we're doing has inherent value.
Pay attention to audience signals. Does your content:
Teach, Inspire or Entertain?Help people feel empowered, included, confident or relatable?
We've become a nation of "scrollers" because so much content is sh*tty. Listen better. When we really listen - we understand the trends, topics and experiences that matter to the audience most.
Monetize This Now But In An Effective Way
When it comes to paid posts in the social space, people don't care if content is sponsored or not - what they want is discovery; selling a feeling.
Help the audience imagine the look and feel of the product in their lives. Make paid posts useful. It's a great trust builder.
Step out and try new tactics.
Build on interest, conversion and retention.
Brands that pay attention in the social space and go beyond expectations will find more opportunities for growth, leading to a more loyal (and profitable) audience base.
Let me know how I can help. Lori
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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