Five Tips To Help Facebook’s Algorithm Work For You

With nearly 2 billion people using Facebook every day – it’s getting even harder to generate decent growth in the space.

But, if you become a student – constantly studying audience signals and what type of branded content aligns with their expectations – you’ll always stay one step ahead of most.

It starts with understanding the algorithm and not falling for the theories and myths that float around.

And there is no better learning source for you than Facebook itself.

How The Facebook Algorithm Works In 2021:

Per Facebook: “Algorithm works by taking all the posts in a user’s network and ranking them based on what that user is most likely to engage with.”

Ranking Has Four Elements:

• Available Inventory
  This means the amount of content trying to flow through your Feed (and the volume is massive with trillions of posts created on Facebook daily).
• Signals Informing Ranking Decisions
  “Meaningful interactions” between two people is one of the biggest actions it prioritizes.
• Predictions
  How likely the algorithm thinks we are to comment on a story, share, etc…
• Relevancy Score
  Content receives a different score depending on an individual user – there is no “blanket algorithm.” One brand’s content can have a different relevancy score for you than for me.

Five Ways To Get Started With Helping Facebook’s Algorithm Work For You

✓ Study Audience Signals
Just as Facebook and Instagram study their users – spend time each week with insights. This data will teach you what branded content aligns with audience expectations. Then do more of that and less of what they scroll past.

✓ Get In The Conversation
You can’t ask for a better outcome when content generates meaningful comments. . Extend the life of the post (and more importantly show off those manners) and reply to the audience.

✓ Create Stories
Stories is a great way to be seen at the top of the Feed *but* it still has to appeal emotionally. Stories are a way to engage the audience in between posts.

However - always refer back to the Emotional Buckets when creating Stories:

✓ Avoid Engagement-Baiting & Like-Baiting
Posts that ask for clicks or entice users to click with sensational or false information
Posts that ask for likes, comments, and shares
Posts with abnormal engagement patterns (a like-baiting signal)
This is a good explanation.

✓ Boost What Works
Paying to boost posts that perform well organically allows you to identify and target by location, demographics, behavior, interests, and connections.

Let us know how we can help you: lori@lorilewismedia.com

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