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Three Tips To Build A Brand Worth Talking About
November 16, 2021
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Standing out in the social space to build on brand development and audience growth isn't always easy.
But when we're paying attention - studying the signals left behind - and constantly refining our approach – real impact happens.
It takes time and effort – we get out of social media what we put in.
Consider the following tips and ask yourself – how strong is your brand in these three areas.
- Memorable Character
- Distinctive traits are key – ask yourself if you’re doing the following:
- Helping people feel part of something
- Relatable, having something in common with others
- Contributing to the audiences' lives
- People follow you because they want to know what you have to say - so say something worth talking about.
- Meaningful Experiences
- Success is affected by the quality of the content. At some point, you have to stop blaming the algorithms and aim for greater creativity.
- One secret: Study the brand-aligned content that resonates and keep building off that.
- Maximize Moments
- Timing and relevance are everything.
- Brands that can identify relevant opportunities and trends to build on connections have a distinctive edge.
Why This Matters:
Everybody is walking around with the Internet in their pants, wanting to feel a part of something.
Look at what's happening in an Internet minute:
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- Memorable Character