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Five Areas Of Social Media Focus For You In 2022
January 4, 2022
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A New Year should bring enthusiasm for how we want to be better versions of ourselves and an even more meaningful brand for consumers.
Especially so after the past couple of years.
Social media content requires balance and thoughtful consistency to capture and convert, building on brand, audience (+ revenue) development.
And with everyone so distracted; scrolling, posting, swiping, tweeting, liking, sharing, tik toking, snapping, it would do us well to revisit and refine how we behave in the social space.
Five Areas Of Social Media Focus - Determine Why You’re Even Using Social Media In The First Place.
What is the contribution your presence offers?
What are reasonable goals you can attain with social media?
What platforms best align with your goals?
What systems can you put in place to make content creation easier and more fun? - Community Building In Niche Spots
Community building isn’t new to radio – it’s the essence of radio’s heart.
With social media – you’re going to see brands host smaller spaces to help directly connect with audiences whether it’s a Facebook Group or audio chat rooms. These formats enable brands to connect in a more individual way.
- Don’t Concentrate All Efforts In One Area
Tik Tok’s growth has been massive. And anytime there’s a flashy trend in the social space – people feel pressure to focus only on that platform, neglecting the built-in audience they have on some of the bigger platforms.
Efforts on Facebook and Instagram still matter. Here’s why:
Insider Intelligence estimates Facebook will reach 2.1 billion monthly users in 2022, followed by Instagram with 1.28 billion users. TikTok will follow with its 755 million monthly users, ahead of Snap and Twitter. - Have Fun With Trends
This helps us create content without thinking about what to do. Just put your unique brand spin on an existing trend. - Keeping Content Short
One-tenth of a second. That’s what we get to make a first impression.
Three to five seconds. That’s how much time we get for people to decide if they’re going to engage with our content. Hook them and keep it short.
Short-form, vertical video is a massive audience builder + discovery tool.
Step out and try new tactics this year.
Brands paying attention and going beyond expectations find more opportunities for growth, leading to a more loyal (and profitable) audience base.
Let us know what we can help you with.
Nothing good comes from winging it. Email us anytime at lori@lorilewismedia.com.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.
- Determine Why You’re Even Using Social Media In The First Place.