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Instagram Doubling-Down On Reels in 2022
January 12, 2022
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Adam Mosseri, the head of Instagram, laid out the plans they have for the app in 2022.
And no surprise- most of their focal point will be on reels. Mosseri said, “We need rethink what Instagram is because the world is changing, and we want to change with it.” He continued, “We’re going to double-down on our focus on video and consolidate all of our video formats around Reels”
Instagram is no longer just a photo-sharing app. And you’ll soon see three different feeds on Instagram: Home, Following, Favorites
What This Means To You
Short-form vertical video can accelerate the growth of any brand *but only* when we put care into the content by tapping those emotional triggers: relatable, entertaining, teachable, inspiring, or weird/out of the ordinary.
How To Get Started
Don’t wait for the “time to be right,” or “when you have time.” Time will never be right or really be there. Work with whatever tools you have.
First Three to Five Seconds Matter Videos immediately getting to the point outperform those that take too much time setting up.
Always Caption
More people watch videos without sound. Create more opportunities to be viewed by making the video easier to consume.Shorter Video Drives Maximum Impact
Quicker content drives memory encoding; it’s also easier to consume.Play With Trends
Watch what trends align with your personality and put your own unique spin on it.Comments
Replies can also be Reels – which is fun. Fans can see your face as you acknowledge their comment.Behind The Scenes
Who doesn't love watching what happens when no one is typically looking?DIY – Hacks - Demos
Teach people how to do things. What do you love doing?Don’t worry about low views if that’s how it starts. Consistency is the main factor in growing with reels. You need to create some traction and consistency is the only way.
And in everything we do – remember the main trend that we’ve been talking about since 2020:
What can we help you with: lori@lorilewismedia.com.
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