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Facebook Pivots Ending The Old Social Network Era
July 26, 2022
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If your Facebook & Instagram feeds are starting to feel different – they are and it’s intentional.
Meta announced last week they are evolving both Facebook & Instagram into more of a “content and product discovery engine” after facing what Zuckerberg called an “unprecedented level of competition” from Tik Tok.
So, what does this mean?
While both apps will still support their respective heritages, meaning your friends won’t be completely filtered out of Facebook and you’ll still see some photos on Instagram, neither is a focus.
Both platforms are shifting to a vertical display of public posts - mostly video – based on what you engage with.
Over on Instagram – you may have already noticed more and more posts are Reels (short-form vertical videos).
That’s because Instagram is now converting all videos into Reels form – trying to create a more addictive scroll similar to Tik Tok.
Over on Facebook – you will start seeing more Reels and Stories, as your content will get filtered into five feeds:
All: All posts from all Feeds Favorites: People you never want to miss
Friends: Chronological feed of personal connections
Groups: Content from the groups you belong to
Pages: Content from the Pages you follow
Why this matters:
Content consumption has changed. And we must change with it.
The rise of short-form vertical video and content creators has moved social media more towards entertainment platforms, less personal.
The changes are meant to give everyone more control over discovery and finding community through their passions and interests.
This means the audience you hope to connect with every day may eventually see more random content creators who are in the game.
This is opportunity.
Embrace your weirdness, your vulnerability, your intelligence, what excites you & sets you apart.
Don’t get stuck being a static content creator because content today is fast and fluid.
Both platforms want to recommend your content to help you reach new audiences and grow your following.
I watch it happen every day with partners we are honored to coach.
Let us know how we can help get you started: lori@lorilewismedia.com
Instagram: lorilewismedia
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