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Instagram Now Allows Five Links, Making Link In Bio Better
April 20, 2023
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It feels like Instagram is taking on sites like “Linktree” that allow you to post multiple links on Instagram by rolling out the new “Five Links” feature.
Rather than being held to only sharing one link on your profile, you can now showcase up to five links.
This is what it can look like now:
Simply go to “Edit Profile” and tap “Add external link.”
This is a great move – especially for brands who want to highlight their website, specific pieces from the websites, causes, other social media accounts, events, etc….
Here’s my take:
Most brands I serve get very little conversion off Instagram even though it’s still smart to try and leverage for more eyeballs.
Perhaps tweak your #linkinbio strategy.
With 5 links, always keep one link for your website, and then the other 4 could be your most recent blog pieces, events, promotions, etc.…
Most people do not click around looking for an old piece, but they do want to know what you’re up to today.
Let me know if you have questions about this new feature. Always happy to help. Lori
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