Meta just released another study on the thoughts and behaviors of users on their platforms like Facebook, Instagram, Messenger, etc… And below are five key areas that stood out to help guide a greater mission for leveraging social media in order to have a more ...

For some time now, Instagram has been working to shift how we use the app away from our own curated social graph (the people, places, and things we follow), and more towards the TikTok-like in-app, interest-based, discovery experience. And this change means opportunity ...

iHeartMedia and Google have agreed to pay $9.4 million to settle FTC lawsuits over allegations of deceptive ads promoting Google’s Pixel 4 smartphone. 29,000 deceptive endorsements by radio personalities aired promoting their use of and experience with Google's ...

Burnout in general is a real thing. Add the mental strain of content creation and the stress can feel excessive. The following are some of the signs The Mayo Clinic list to spot if you or someone you know is heading for burnout (or already there). Cynical or ...

Facebook & Instagram want to be the best place for people to find and enjoy videos online. Whether it’s through short-form videos like Reels and Stories or longer-form videos with “on-demand” or going live, they took the time this week to explain the ...

As more brands use video for increased awareness, engagement, and growth in the social space, often there’s the misconception it has to be big, bold, and fancy. And that’s just not the case. (Which is great!) New research conducted by Meta found stronger ...

Being social and doing social are two very different things. "Doing social" requires no thought. "Being social" requires the mentality to serve, entertain, and to be so relatable we give others permission to be themselves. But all too often, the social space is made up ...

Brands need to understand how and when people want them to show up on social media. And going off the latest study from Twitter, analyzing people’s attitudes towards brands in the social space, shows what the evolution of branding means for you. #1 They Are Onto ...

If your Facebook & Instagram feeds are starting to feel different – they are and it’s intentional. Meta announced last week they are evolving both Facebook & Instagram into more of a “content and product discovery engine” after facing what ...