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A few recent studies back-to-back revealed key takeaways to make your brand more memorable and trustworthy in the social space. Don’t sleep on these. It’s what we do every day with our partners at Lori Lewis Media. Be Consistent But Not ...
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June 21, 2022
3 Steps To Building A Powerful Social Media PresenceA sense of community matters. But are we equipped to build that community online? Let’s see if I can get you started with 3 tips from Meta, and 3 tips from me. Meta recently shared tips for building an effective community: Give members a captivating reason to ...
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Lately, a lot of artists have been complaining about their record labels pressuring them to go “viral” on Tik Tok. I noticed this trend last month when Halsey shared on Tik Tok she can’t release a song unless “they can fake a viral moment on Tik ...
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May 17, 2022
Memorial Day And Social MediaWith Memorial Day upon us, it's a day set aside to commemorate all men and women who have died in the U.S. military. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families about the dangers ...
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I said it nearly two years ago – and it remains steady and strong: Unpolished is the new Polished It’s a trend I saw come out of the 2020 lockdown. We were becoming raw – less made up. And just this week – Meta is urging brands to look and ...
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April 25, 2022
Meet The New Twitter BossTwitter has agreed on sales terms with Elon Musk at $54.20 per share. The deal is valued at approximately $44 billion. 🚀💫♥️ Yesss!!! ♥️💫🚀 pic.twitter.com/0T9HzUHuh6— Elon Musk (@elonmusk) April 25, 2022 ...
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April 12, 2022
Why Balance In Social Media Content MattersWe see it every day – brands going hard on questions in the social space. It’s natural to find one thing that works and glom onto it. But the danger in becoming predictable is it becomes fatiguing to the fans. And fatiguing means they move on to other ...
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Watchbait is the same as clickbait; inflated, misleading headlines that get people to watch to the end. And Meta is taking action by using an automatic detection system that should reduce the distribution reach of suspecting videos. The following are examples from ...
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March 15, 2022
This Is What Social Media Ads Should Look LikeStatic content/static ads (meaning just an image/photo) are fine – they can still work. But as a media company – we want to also show our evolution in the social media sphere. Short-form vertical video is the content form consumed the most right now. And ...
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February 22, 2022
Facebook ReelsIt’s All About The Short-Form Vertical Video On Social Media Mark Zuckerberg, Founder & CEO of Meta, shared on Facebook today that Reels is already their fastest-growing content form: What This Means To You Short-form vertical video can accelerate the ...