When it comes to paid posts in the social space - people literally don't care if content is organic or sponsored – as long as you’re giving them what they want: discovery; selling a feeling - helping the audience imagine the look and feel of the product in their ...

Since 2013, Sprout Social has been compiling a social media index report. Their 2020 report just released offers new insights about how brands and consumers are interacting (or not) on social platforms. Social Media Fuels Bottom Line Growth 9 in 10 consumers say they ...

Social media is much more than realized: It enables us to: Consistently reestablish our commitment to community & connection. Bring people together; helping folks feel included. Acknowledge everyone by their name. Create cool ‘holy crap’ moments; reminding people ...

It takes consistency in showing up; studying what triggers reaction, and accepting what falls short in order to create impact on ratings and revenue. And with everyone so distracted; scrolling, posting, swiping, tweeting, liking, sharing, downloading, snapping, etc...it ...

While no one has the perfect words to address the wickedness and pure evil that often plays out in our society, it is our duty to serve our communities by leading with care and concern during atrocities like what we watched play out in Minneapolis with the murder of ...

After following quantitative research from MindReader, it’s clear many of us have moved on beyond the fear and confusion phase that first set in during the early days of COVID-19, and onto two new phases: Fatigue and Future Fatigue – Described as after two months ...

We all know it, we’ve all seen it – Facebook Live usage has spiked since COVID-19, usage up 60% since January. Fidji Simo, head of the Facebook app, even confirmed this to Bloomberg that Facebook Live is “exploding” right now. “This is a really unique moment. ...

Learning how to better understand what's going on day-to-day with the audience we serve during this crisis is critical. Habits are changing, new routines are being formed, and the rollercoaster of emotions are at an all-time high. In Jacobs Media’s recent COVID-19 ...

With people creating new daily habits during COVID-19 stay at home orders, how well is your brand doing to remain part of their new routines? Are we zoning in on their new normal and what matters to them? While social media offers a ton of insights into the audience - ...