Cornerstone Research Launches Xtrends Data Exchange

CORNERSTONE RESEARCH has launched a new tool for its XTrends ARBITRON ratings analysis software to manage and update rating data downloads from within XTrends.

XTrends Data Exchange -- XDX -- "is true integrated data delivery," said CORNERSTONE VP/GM MARK SCHREIBER.  "XDX is connectivity from inside XTrends.  This is revolutionary.  For the first time ever users can download PPM data without leaving their analysis software.  XTrends users just click XDX and their data downloads.  It couldn't be simpler!"

SCHREIBER also said that XDX "tracks each user's PC independently.  Maybe your desktop is current but your laptop is behind.  XDX is smart enough to manage the needed surveys for each PC respectively.  XDX makes it simple to keep all of your PCs current with data."

SCHREIBER is at (888) 882-4480.

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