Pandora Listening Up In Top 10 Markets, Company Says

Growth

A ratings study issued by PANDORA looking at NOVEMBER ratings shows the customizable online radio service posting Average Quarter Hour gains in each of the top ten radio markets over SEPTEMBER's numbers.  The service is claiming 13 to 25% AQH listening increases in each market, with NEW YORK showing the largest jump.  Cume was also up over 19.9% in each of the top 10 markets for Adults 18-34.

Chief Revenue Officer JOHN TRIMBLE said, "Accurately reflecting our audience listenership is critical to our clients, whether they are conducting a large national campaign or a highly targeted local one.  Average quarter hour, or AQH, is the industry standard for buying radio advertising and providing buyers with an apples-to-apples metric is just one of the things we do to help advertisers determine the value of running campaigns on PANDORA."

For MONDAY-SUNDAY, 6a-midnight, the ratings released by PANDORA from EDISON RESEARCH analysis were:
 
NEW YORK: 18-34 = 0.9 AQH rating, 19.9 cume rating; 18-49 = 0.6 AQH rating, 13.0 cume rating
LOS ANGELES: 18-34 = 1.2 AQH, 25.1 cume; 18-49 = 0.8 AQH, 16.8 cume
CHICAGO: 18-34 = 1.0 AQH, 21.7 cume; 18-49 = 0.6 AQH, 14.5 cume
SAN FRANCISCO: 18-34 = 1.2 AQH, 26.2 cume; 18-49 = 0.8 rating, 15.9 cume
DALLAS-FT. WORTH: 18-34 = 1.0 AQH, 22.9 cume; 18-49 = 0.7 AQH, 15.9 cume
HOUSTON: 18-34 = 1.0 AQH, 23.0 cume; 18-49 = 0.7 AQH, 15.8 cume
ATLANTA: 18-34 = 0.9 AQH, 21.1 cume; 18-49 = 0.6 AQH, 14.7 cume
PHILADELPHIA: 18-34 = 1.0 AQH, 22.7 cume; 18-49 = 0.6 AQH, 14.9 cume
WASHINGTON: 18-34 = 1.2 AQH, 26.1 cume; 18-49 = 0.8 AQH, 17.2 cume
BOSTON: 18-34 = 1.0 AQH, 23.3 cume; 18-49 = 0.7 AQH, 15.1 cume
PORTLAND: 18-34 = 1.2 AQH, 23.6 cume; 18-49 = 0.8 AQH, 17.4 cume

PANDORA ONE subscribers, who do not get advertising in their streams, were not counted in the numbers for this analysis.

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