Exclusive December PPM Analysis: Atlanta, Boston, Houston And Philadelphia

Exclusive Analysis From dmr

ALL ACCESS presents DECEMBER PPM market highlights, compiled by DMR for ALL ACCESS and powered by XTRENDS, radio's #1 PPM and diary analysis tool.

WVEE Rebounds In December
 
ATLANTA's CBS RADIO Urban WVEE returned to #1 for DECEMBER P6+ (8.1 share). COX MEDIA GROUP Talk WSB-A moved back to #2 for the month to finish with an 8.0 share. COX MEDIA GROUP Urban AC WALR finished 3rd with a 7.2 share. WALR saw its second month of growth in the demo. WSB-F rose from #5 to #4 to finish at a 6.6 share.

Top Demo Gainers (within Top 10, share growth/rank, NOVEMBER to DECEMBER)

P6+:     WSB-F, 22.2% / #5 to #4
P18-34:  SALEM Christian AC WFSH, 10% / #10 to #8 (tied with CLEAR CHANNEL Country WUBL)
P18-49:  WSB-F, 10.9% / #6 to #4
P25-54:  WSB-F, 11.7% / #5 to #3 (tied with WSB-A)
P35-64:  WSB-F, 25.9% / #6 to #3

Snapshot Trends (3 consecutive months up or down)

Trending up: WALR (P6+, P18-34, P18-49, P25-54); WHTA (P6+); WSTR (P6+); WFSH (P18-34); WSB-F (P18-34); WUBL (P18-34, P18-49)

Trending down: WSB-A (P6+, P18-49, P25-54); WPZE (P6+); WVEE (P18-34, P18-49, P25-54); WWVA (P18-34)

WODS And WMJX Gain In Boston

CLEAR CHANNEL Top 40 WXKS (KISS 108) continued to dominate in BOSTON, P6+. The station shed a few points to end the month with a 9.1 share. GREATER MEDIA AC WMJX (MAGIC 106.7) moved to #2 with 6.7 share; up slightly over NOVEMBER. CBS Classic Hits WODS’ Holiday playlist helped it jump from #8 to #3 (53.5% growth, 6.6 share) CLEAR CHANNEL Top 40/R WJMN tied CBS Classic Rock WZLX for 4th and a 6.4 share.

Top Demo Gainers (within Top 10, share growth/rank, NOVEMBER to DECEMBER)

P6+:   WODS, 53.5% / #8 to #3

P18-34: GREATER MEDIA Classic Hits WROR, 77.3% / #13 to #9

P18-49: WODS, 80% / #13 to #7

P25-54: WODS, 66.7% / #13 to #6 (tied with WBZ-F)

P35-64: WODS, 37.8% / #8 to #4

Snapshot Trends (3 consecutive months up or down)

Trending up: WMJX (P6+, P18-49, P25-54, P35-64); WJMN (P18-34, P18-49); WBOS (P18-34); WODS(P18-34, P18-49, P25-54); WKLB (P18-49); WZLX (P25-54, P35-64); WBMX (P25-54)

Trending down: WKLB (P6+, P18-34, P25-54); WAAF (P18-34); WBZ-F (P18-49, P25-54, P35-64), WROR (P25-54, P35-64); WBOS (P25-54); WXKS (P35-64); WBUR (P35-64); WEEI (P35-64)

KODA Takes The Lead In Houston

CLEAR CHANNEL AC KODA bested RADIO ONE Top 40/Rhythmic KBXX to assume the #1 ranking in HOUSTON for DECEMBER P6+. KODA wrapped up the month at an 8.9 share, while KBXX brought home a 7.1 second-place finish. RADIO ONE Urban AC KMJQ rose to 3rd (5.7 share). UNIVISION Regional Mexican KLTN settled into 4th with a 5.3 share.

Top Demo Gainers (within Top 10, share growth/rank, NOVEMBER to DECEMBER)

P6+:    KODA, 34.8% / #2 to #1

P18-34: KODA, 29.4% / #4 to #2

P18-49: KODA, 28.8% / #4 to #2

P25-54: KODA, 33.3% / Holds at #1

P35-64: KODA, 31,4% / Holds at #1 (Nov tie broken with KMJQ)

Snapshot Trends (3 consecutive months up or down)

Trending up: KODA (P6+, P18-34, P18-49, P25-54, P35-64); KOVE (P6+, P18-34); KGLK (P18-49, P25-54); KSBJ (P25-54); KKRW (P25-54, P35-64)

Trending down: KLTN (P6+, P18-34, P18-49); KBXX (P25-54); KTBZ (P25-54, P35-64)

WBEB Makes Comeback In Philly

CLEAR CHANNEL AC WBEB answered its NOVEMBER share dip with 48% growth in DECEMBER, as the station returning to #1 in the market with a 10.7 share. CBS RADIO News KYW-A slipped to #2 (7.0). CLEAR CHANNEL Urban AC WDAS also shed points (turning in a 5.7) over NOVEMBER, but was able to hold onto its  3rd place position. GREATER MEDIA Rock WMMR upped its status to #4 with a 5.3 share.

Top Demo Gainers (within Top 10, share growth/rank, NOVEMBER to DECEMBER)

P6+:  WBEB, 48.6% / #2 to #1

P18-34: WBEB, 82.7% / #6 to #1

P18-49: WBEB, 50% / #3 to #1

P25-54: WBEB, 41.4% / #2 to #1

P35-64: WBEB, 20.5% / Held at #1

Snapshot Trends (3 consecutive months up or down)

Trending up: WHYY (P6+, P35-64); WPPZ (P18-34); WRFF (P18-49, P25-54, P35-64); WBEB (P35-64)

Trending down: WDAS (P6+, P35-64); WRDW (P18-34); WBEN (P18-49, P25-54); KYW-A (P35-64); WOGL (P35-64)

DMR for ALL ACCESS and powered by XTRENDS, radio's #1 PPM and diary analysis tool

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