Jacobs Media Techsurvey8 Goes To The Field
Last Call -- Still Time To Sign Up This Week
January 31, 2012 at 7:06 AM (PT)
The JACOBS MEDIA TECHSURVEY 8 -- an all-industry radio survey that will measure how radio listeners use technology -- has gone to the field with nearly 200 stations participating -- an all-time high, and the first survey of its kind to measure listener reaction to social platforms and digital technology across all major radio formats.
In past years, the JACOBS TECHSURVEYS have been limited to stations in the Rock format family. This year, in partnership with ALL ACCESS, JACOBS has expanded the study to include all stations in all formats in order to create a true industry technology survey.
The results will be presented at the WORLDWIDE RADIO SUMMIT at the W HOTEL in HOLLYWOOD on APRIL 27th, and ALL ACCESS is excited to be sponsoring this event.
Stations Can Still Get Involved Through This Week
JACOBS MEDIA Pres. FRED JACOBS told ALL ACCESS, "After seven years of these studies, we have a long list of topic areas relating to technology. This year's survey will include PANDORA, FACEBOOK and TWITTER, smartphones, in-car entertainment systems, tablets, streaming and a wide range of activities that attract radio listeners. We'll have a special focus on apps and the motivations behind why people 'like' a station's FACEBOOK page.
"We'll continue to add stations through this week. Any station can participate for free by just allowing us access to their database. However, if stations would like to see and analyze their local data there’s a small fee, ranging from $300-$500 depending on market size. And they receive their own Media Usage Pyramid."
JACOBS explained, "The Media Usage Pyramid is a graphic representation of what your audience is doing in media -- besides listening to the radio. The pyramid from last year's survey gives you an idea of how much data our surveys generate.
"It shows, for example, that 97% of the sample owns a cell phone, 77% are on FACEBOOK, and 22% listen to PANDORA weekly or more. The percentages on the far right indicate the change from the previous year’s study. Stations that participate on a fee basis will receive their own individual pyramid that represents their audience, thus providing them with strategic planning data that most broadcasters talk about but don't have."
The data from the JACOBS MEDIA TECHSURVEY 8 will be debuted at the WORLDWIDE RADIO SUMMIT 2012, at NOON on FRIDAY APRIL 27th at the W HOTEL, HOLLYWOOD.
"We take care of everything -- e-mail copy to send to your database and a custom link that we use to analyze the data, said JACOBS. "We take care of all the details -- the analysis and data delivery. And, we'll have a free webinar will take place this spring for all stakeholder stations and their staffs. Each station's data will be delivered afterwards."
"It's a great opportunity to take part in the biggest research study ever conducted for radio, and the chance to truly gain a strong understanding of how your audience uses technology. We're excited about our partnership with ALL ACCESS and the chance to do something really special for radio."
To participate in the JACOBS MEDIA TECHSURVEY 8, just click here.
To register for the WORLDWIDE RADIO SUMMIT just click here. And, if you have five or more from your station/cluster/company registering, you qualify for a 15% discount