Future Of Radio Conference To Feature Jim Hooker, Andy Whatley

March 14-16

JIM HOOKER's presentation at last year's "Future of Radio Conference" covered the challenges radio stations face "in transitioning from a single platform traditional radio model to a digital multiplatform model." He also highlighted the importance of paying attention to process issues like planning, organization structure and rewards systems.

To expand on this discussion at the 2012 Future of Radio Conference MARCH 14-16 in HILTON HEAD, SC, JIM will collect data from two stations and report on their successes and challenges. He will detail specific examples of issues in managing transitions in radio stations, along with ideas about how to handle the more difficult challenges these stations are facing.

In addition, ANDY WHATLEY will be on hand to discuss strategies for setting up a Digital Sales Team. WHATLEY has been a technology leader in radio for 2 decades. He has experienced selling radio locally, managing stations and for the last 5 years leading technology solution companies offering services to radio as well as newspapers and TV. WHATLEY will share his experiences working globally with sales teams on a local level creating solutions for local advertisers. He will also offer strategies for structuring your local sales teams based on research he uses to determine what produces the best results.

Learn more at www.futureofradioonline.com.

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