Arbitron Releases RADAR March 2012 Radio Network Ratings

March 2012 RADAR

ARBITRON reported in its MARCH 2012 RADAR (Radio's All Dimension Audience Research) Radio Network Ratings that over 185 million Persons 12 and older, or approximately 71% of this demographic, heard one or more network radio commercials in an average week of the survey period.

Selected Audience Results from RADAR March 2012

The RADAR MARCH 2012 survey period shows network radio reaching a mass audience in all demographics. Commercials aired on the 46 radio networks measure reached:

* 71.1% of Persons aged 12+ (185,126,000 Persons)
* 71.5% of Persons aged 18+ (168,415,000 Persons)
* 71% of Persons aged 35+ (116,505 Persons)
* 74%t of Persons aged 18-49 (99,185,000 Persons)
* 74.6% of Persons aged 25-54 (93,816,000 Persons)

What's New In RADAR March 2012

Radio companies regularly update their networks and network line ups to consistently deliver key demographics for national and network advertisers. For RADAR 112 several companies reorganized their network offerings. There are 46 networks reported in RADAR 112.

* DIAL GLOBAL added 13 networks: DG COMPLETE FM; DG DECISION MAKER; DG ENGAGED FM; DG FEMALE TARGET; DG FEMALE TARGET WEEKEND; DG INFORMATION NET; DG MARKET SELECT; DG METRO MUSIC; DG METRO WOMEN; DG NEWS BRAND; DG NEWS NET; DG REACH NET; DG WOMEN’S WEEK

* PREMIERE RADIO NETWORKS added 3 networks: PREMIERE AMERICA; PREMIERE FOX BUSINESS REPORT; PREMIERE TOP 50 OPTIMIZED

* These PREMIERE RADIO NETWORKS cannot be trended with prior RADAR studies. They have the same names as in prior studies, but their make-up is substantially changed: PREMIERE DAYTIME ADULT; PREMIERE DAYTIME YOUTH; PREMIERE MONEY & SMARTS; PREMIERE PRIME TIME; PREMIERE SUPER MOMS; PREMIERE URBAN; PREMIERE YOUNG INFLUENCERS

* DIAL GLOBAL discontinued 17 networks: DIAL GLOBAL ADULT POWER; DIAL GLOBAL ADULTS; DIAL GLOBAL COMPLETE FM; DIAL GLOBAL CONTEMPORARY; DIAL GLOBAL DIGITAL 24/7; DIAL GLOBAL FEMALE PERSPECTIVE; DIAL GLOBAL FM DAY; DIAL GLOBAL FM WEEKDAY; DIAL GLOBAL FM WEEKEND; DIAL GLOBAL MUSIC & ENTERTAINMENT; DIAL GLOBAL NEWS DAY; DIAL GLOBAL NEWS WEEKDAY; DIAL GLOBAL NEWS WEEKEND; DIAL GLOBAL WEEKEND; DIAL GLOBAL WFM DAY; DIAL GLOBAL WFM WEEKDAY; DIAL GLOBAL WFM WEEKEND

* PREMIERE RADIO NETWORKS discontinued 8 networks: PREMIERE EVENING ADULT; PREMIERE EVENING YOUTH; PREMIERE EVERYDAY WOMEN; PREMIERE MONEY & SMARTS :15; PREMIERE SUPER MOMS :15; PREMIERE TOP MARKET; PREMIERE TOP MARKET 15; PREMIERE YOUNG INFLUENCERS :15

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