KKOB-A/Albuquerque Turns 90 Today

Where It Started

TODAY (4/5) is the 90th birthday of CUMULUS Talk KKOB-A/ALBUQUERQUE, which went on the air APRIL 5th, 1922 in LAS CRUCES, NM.

The station, which moved to ALBUQUERQUE in SEPTEMBER 1932, moved to 770 AM and boosted its power to the present 50,000 watts in NOVEMBER 1941 (precipitating a decades-long battle with co-channel WABC-A (then WJZ-A)/NEW YORK over clear channel rights to the 770 frequency), and changed its calls from the original KOB-A to KKOB-A in 1986 after HUBBARD BROADCASTING sold the station to CITADEL and kept the three-letter calls for its NBC affiliate KOB-TV, which is still owned by HUBBARD.

TODAY has been declared "770 KKOB DAY" by NEW MEXICO Governor SUSANA MARTINEZ.

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