Arbitron Offers Spring 2012 'Radio Today By Numbers'

Offers Spring 2012 'Radio Today By Numbers'

ARBITRON has announced the release of Spring 2012 "Radio Today by the Numbers," which features new research that illustrates what consumers  want in audio entertainment-- and how they spend most of their time with radio. "Radio Today by the Numbers" uses data from ARBITRON, SCARBOROUGH RESEARCH, 2012 USA TOUCHPOINTS and the RADIO EFFECTIVENESS PROGRAM, IPSOS OTX 2010-11 to quantify how radio delivers.

The latest quarterly publication is designed to help broadcasters tell radio’s compelling story; show agencies  how effective radio is in delivering their ads; and teach advertisers  how radio ads can impact their brands.

You can read it all right here.

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