Entravision Launches Regional Mexican Format In Palm Springs

New Station

ENTRAVISION COMMUNICATIONS has launched "LA TRICOLOR 103.5" on KPST/PALM SPRINGS. The station, which launched last week, is bringing a mix of banda, corrido, norteña, ranchera and emerging Regional Mexican genres to the COACHELLA VALLEY region.

"ENTRAVISION is dedicated to providing its audiences with highly in-demand musical content and some of the most well-known on-air personalities," said ENTRAVISION RADIO Pres. JEFFERY LIBERMAN. "Our stations are located in markets where the Latino community is flourishing and we continue to deliver popular genres of music and the highest quality Spanish-language radio content to our listeners. The launch of LA TRICOLOR 103.5 FM in the PALM SPRINGS area will surely attract a wide number of listeners throughout the COACHELLA VALLEY region."

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