Sherry Sinclaire Joins Big Machine Label Group

Sherry Sinclaire

The BIG MACHINE LABEL GROUP and UNIVERSAL MUSIC CANADA have just announced the addition of SHERRY SINCLAIRE as Marketing Manager. SHERRY will oversee production, marketing, sales and publicity for BIG MACHINE in CANADA. She will join National Director of Country Radio, ANGELA BORCHETTA WHITE at the offices in TORONTO. 

Hailing from CANADA herself, SINCLAIRE started out at TICKETMASTER , and then became one of the first hires at MCA/ UNIVERSAL CONCERTS CANADA’S (LIVE NATION) WESTERN CANADIAN offices. Since then she has had stints at VIRGIN, WARCON, and SANCTUARY RECORDS. Her most recent position was the Marketing Manager/ Content Programming for TELUS working on their digital music portfolio. 

“I am thrilled to be joining the team at BIG MACHINE LABEL GROUP. It is an honor to be asked to join a family that passionately believes in their artists. I look forward to working closely with the team, in conjunction with UNIVERSAL MUSIC CANADA, to ensure that CANADA remains an important piece of our artist’s career,” said SINCLAIRE.

"The addition of SHERRY shows our continued focus and commitment to give CANADA the priority treatment its Country fans and industry deserve,” said BORCHETTA.

Sherry can be reached at Sherry.Sinclaire@umusic.com or 416-718-4090.

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