Lori Lewis With A Fan's 'Holy Crap' (As In Cool) Social Media Moment

Lori Lewis

There's a new "I" in the town of "ROI" and it's called "Involvement."

JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS expands on "Return On Involvement" this week with great examples of current tactics used by some of radio's own to strengthen the fan/brand relationship.

As LEWIS writes, "Serving and strengthening fan involvement is at the heart of digital and social fundamentals. There must be a "Return On Involvement" for the fans. I know that sounds like common sense but it's not always common practice.

MERGE is dedicated to helping radio grow in the social and digital space. Here’s LORI’s piece this week, "Holy Crap, A Social Media Moment."

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