Arbitron Names Manish Bhatia EVP/New Product Innovation

Manish Bhatia

ARBITRON INC. has appointed MANISH BHATIA EVP/New Product Innovation. Previously Pres./CEO for SYMPHONY ADVANCED MEDIA, BHATIA will direct the ARBITRON cross-platform initiatives and lead the teams that are developing additional research services outside the company’s core radio business.

"Throughout his 23-year career, MANISH has been a leader and an innovator in the development of advanced research services for new and emerging media," ARBITRON EVP/COO SEAN CREAMER said. "He has collaborated with major media and Internet companies to develop solutions that helped these companies make informed decisions about their media strategies.

"In addition to his leadership role for the company’s growth initiatives, MANISH will serve as a key partner for the Radio Service Innovation team which is led by EVP/CFO GREGG LINDNER," he continued. "GREGG and MANISH will both focus on ways to leverage the potential of our PPM technology and consumer panel for current and emerging customer groups."

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