-
Arbitron Ups RADAR Sample
June 19, 2006 at 8:00 AM (PT)
What do you think? Add your comment below. -
ARBITRON is increasing the sample size for RADAR by 25% to 125,000 diarykeepers. The gradual increase in sample size began with the release of RADAR 89 this month and will culminate in reaching 125,000 diaries by MARCH 2007. The increase will also allow ARBITRON to spread its Market by Market Reporting tool from the top 25 to the top 50 DMAs by SEPTEMBER.

