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SoftWave Media Exchange Launches Television Ad Marketplace
June 19, 2006 at 1:35 PM (PT)
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Media ad sales marketplace SOFTWAVE MEDIA EXCHANGE has announced the launch of SWMX TELEVISION (www.swmxtv.com) to complement its existing radio marketplace. Initially serving the local spot cable market, SWMX TELEVISION currently delivers access to a national daily cable audience of over 25 million viewers representing all of the major networks, including ESPN, MTV, CNBC, USA NETWORK, DISCOVERY CHANNEL, TBS, TNT, CNBC and more. By Q4’06, SWMX intends to expand the capabilities of the television platform to support the local broadcast market, as well.

