Sept. RADAR Results: 71% Of 12+ Heard Network Radio Spot In Week

184 Million And Counting

ARBITRON INC. released its SEPTEMBER 2012 RADAR® (Radio’s All Dimension Audience Research) Radio Network Ratings, which found that over 184 million Persons 12 and older --approximately 71% of this demographic -- heard one or more network radio commercials in an average week of the survey period.

Commercials aired on the 47 radio networks measure reached:

* 70.5 % of Persons aged 12+ (184,473,000 Persons)
* 70.9 % of Persons aged 18+ (167,681,000 Persons)
* 70.2 % of Persons aged 35+ (115,207,000 Persons)
* 73.5 % of Persons aged 18-49 (98,851,000 Persons)
* 74.1 % of Persons aged 25-54 (93,624,000 Persons)

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