TRN Moves Jerry Doyle Into Savage Slot

Doyle

TALK RADIO NETWORK has announced that it is moving JERRY DOYLE's show to 3-6p (PT) TONIGHT (10/1) as its replacement for MICHAEL SAVAGE, who exited the syndicator last week after winning his lawsuit over his contract with the company (NET NEWS 9/28).

In a press release, the network said, "Today begins the first in a series of changes to bring talk radio firmly into the 21st century.  For too long, we’ve had to choose between ratings and salability, but no longer.  Today the 6th largest syndicated talk show in America replaces what was the 3rd largest show, and in so doing, stations will get more light and less heat, a show that they can sell locally with pride, but also a show that will respect its stations, advertisers and audiences with a brilliance that sets great shows apart from good ones."

On DOYLE's appeal, the release said that the show "is eminently saleable. He understands the advertising business like few others; Jerry is a triple-rated WILLIAM MORRIS AGENCY voiceover artist who has voiced national ads for AT&T, CHEVROLET, TGI FRIDAYS, ANHEISER-BUSCH, PANASONIC, THE US ARMED FORCES and many others.   JERRY will work with his stations reading their ads and promos, because he understands radio isn’t about host ego, it’s about high levels of performance, and it’s about business.  JERRY shows up five days a week, three full hours a day because his work ethic is second to none."  

CEO MARK MASTERS was quoted in the release as calling DOYLE "the vanguard of talk radio’s next evolutionary step, and he has been setting the standard for talk radio’s profitable, saleable and sustainable future for some time now, with commentary that is entertaining, memorable and responsible.  Good work, JERRY, as you jump from the 6th largest show to the 3rd largest show in AMERICA -- you deserve this day ... you have earned it.”

To fill DOYLE's old noon-3p slot, former KGO-A/SAN FRANCISCO host BILL WATTENBURG will fill in until a permanent host is announced.

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