AdWeek 2012 Kicks Off With A Panel Stressing Radio's Importance

AdWeek 2012 Happening In NYC

"How Radio Creates The Next Star" was the kickoff panel at ADVERTISING WEEK 2012, happening at THE TIMES CENTER, 242 West 41st Street in NEW YORK CITY. The panel featured a special keynote presentation from GRAMMY AWARD-winning music industry executive, songwriter, producer and TV celebrity L.A. REID.

Additional "How Radio Creates The Next Star" speakers included music and advertising luminaries such as EPIC RECORDS COO MARK SHIMMEL, IDJMG Pres./COO STEVE BARTELS and PEPSICO's BOZOMA SAINT JOHN. The event was moderated by EMMIS/NEW YORK VP/Programming EBRO DARDEN.

"Radio is not a passive medium," stated NYMRAD Chair and CCM+E/NY Pres./Market Manager JOE PUGLISE. "It is a uniquely powerful tool that influences tastes, establishes trends and defines brands. As such, we are thrilled to present a unique and interactive approach to showcase how and why radio works to build brands."

NYMRAD Exec. Dir. DEBORAH BEAGAN added, "Each and every day radio connects millions of consumers to brands in an environment that is relevant and personal. Radio goes far beyond the dial and is a critical marketing tool for brand-builders that fully understand how to harness and leverage its power."

Get more info at www.nymrad.org/listen-event-page/next-star.

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