BIA/Kelsey Revises Projections of U.S. Local Media Revenues

Revised Data

BIA/KELSEY has released revised projections of local media revenues in the U.S.

It's still good news for radio, despite a downward revision of the original forecast to $14.868 billion for 2012, which is now a 2.2% percent increase. Other highlights:

* $14.377 billion for over the air, represents an increase of 1.9% from 2011
* $491 million for online/digital, a 12.1% increase

Television revenues will climb to $20.3 billion, up 10.0%, which is what BIA/KELSEY expected in a political year.

Newspapers are projected to decrease revenues for 2012 and going forward.

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