Lori Lewis On Liquid Content That Triggers Contagious Emotion

Lori Lewis

Inside this week's MERGE is a picture JASON PRINZO, SVP/SIXTYFIFTY MARKETING & CONSULTING posted about his wife, ANGI TAYLOR, and daughter.

As JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "This picture should be used as a reminder for brands about how your fans communicate socially. People are recording their "timelines" and they aren't especially interested in what companies have to say.

"But if a brand has mastered emulating the appearance of their fans' personal posts and dialogue, it's likelier they'll interact with you. And maybe even advocate on your behalf."

MERGE is dedicated to helping radio grow in the social and digital space. LORI’s piece this week is titled, "This Is What Works Socially -- Pure Emotion."

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