LDR TopicPulse: Social Media Users Talk Jobs, Not Foreign Policy

A Finger On the Pulse Of Social Media

LISTENER DRIVEN RADIO's social media monitoring system LDR.TopicPulse continues to indicate that social users are focused on jobs and the economy as the primary issue of the campaign. LDR.TopicPulse’s analysis of 500 million American FACEBOOK posts, 4.94 million tweets, and 2.74 million news media reports, indicates that foreign policy is far less likely to impact voters in a narrowing race.

Social media indicates that discussions around jobs and the economy are  three times more frequent in the social sphere vs. Libya and other common foreign policy keywords. The topic of jobs dominates discussions around the economy with two times the amount of posts relating to jobs vs. tax cuts.

While the Commission on Presidential Debates announced that the final Presidential debate will focus on foreign policy, LDR.TopicPulse indicates that foreign policy-related issues are not driving the social dialog among Americans. Even after the American embassy attack in LIBYA, LDR.TopicPulse has detected a consistently low volume of posts relating to AFGHANISTAN and the MIDDLE EAST or the ongoing presence of troops overseas. With the exception of casual mentions about OSAMA BIN LADEN, the U.S.’ relationship with ISRAEL, and a more aggressive level of discussion around LIBYA, social media discussion on foreign policy is eclipsed daily by posts about jobs and economic issues.

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